The Funding Playbook for European Startups

Get funded in today's market. This playbook equips you with Plug and Play knowledge and insights to help you secure investment.

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Fundraising in Europe has shifted. This playbook, authored by Carolin Wais, Partner at Plug and Play Ventures in EMEA, cuts through the noise to deliver actionable insights and strategies for founders ready to thrive in the current environment. Understand where the market stands, what investors are truly looking for, and how to position your startup for funding success.
 

What to expect?

      • Actionable Funding Strategies: Learn exactly what gets startups funded now, from unit economics to investor priorities and valuation expectations.
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      • Effective Investor Outreach: Discover proven methods for connecting with VCs and avoiding common mistakes in your conversations.
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      • Runway & Future Trends: Determine the optimal runway for your startup and prepare for upcoming shifts in the funding ecosystem.
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      • Europe vs. US Fundraising: Understand the critical differences in fundraising dynamics between the two regions.
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      • The Future Founder Blueprint: Understand the essential elements for building a resilient and strategic startup.
Carolin Wais_Headshot_CIRCLE

“Fundraising is not about hype — it’s about execution. The game has changed, and founders who adapt will thrive. Investors aren’t just looking for great ideas; they want to see capital efficiency, a clear path to revenue, and founders who understand their numbers.” 

Carolin Wais
Partner, Investments EMEA, Plug and Play

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