Banco BRB aimed to enhance its loyalty program by introducing a new cashback approach, offering more varied benefits, and better understanding customer preferences to boost engagement. With support from Cashbanx, a startup from Plug and Play's ecosystem, they achieved an 18% increase in program access and over 700 unique customer purchases in 2023. Want to know how? Learn the full story behind this collaboration.

Banco BRB

Banco BRB is a leading, efficient, and profitable public bank focused on fostering economic, social, and human development, employment, income generation, and enhancing regional quality of life, all while adhering to top governance, ethical principles, and values.

Cashbanx

Cashbanx specializes in cashback services and offers an affiliate platform for businesses through APIs and white-label options. Additionally, they provide product and service development outsourcing, enabling banks and companies to offer cashback to their customers.